Combining SEO and Google Ads Sees 527% Return on Ad Spend

Audrey’s-Your Heart's Delight partners with Whereoware to increase digital brand awareness and revenue.

Your Heart's Delight sees 527% increase in Return on Ad Spend

Whereoware executed integrated organic and paid media campaigns to grow Your Heart's Delight's audience and increase revenue.

Check Out Our Results

+38%

overall website traffic

+46%

new users from paid search

+81%

revenue from paid search

+36%

transactions from paid search

+527%

ROAS for non-branded campaigns

Who

Founded in 1980, Audrey’s-Your Heart's Delight offers wholesale quality domestic and import home décor products, spanning seasonal items, everyday products, garden, patio creations, and so much more.

Agency Services

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Search Engine Optimization (SEO)

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Pay-Per-Click (PPC) Advertising

Challenge

Audrey’s-Your Heart's Delight wanted to widen their audience reach and increase revenue.

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Solutions

Audrey’s-Your Heart's Delight partnered with Whereoware to execute integrated organic and paid media campaigns to grow their audience and increase revenue.

The Strategy:

Search Engine Optimization (SEO) - technical SEO and on-page optimization to maximize high-value opportunities and improve visibility in search engine ranking pages (SERPs), ultimately introducing the brand to a larger audience.
Pay-Per-Click – both branded and non-branded Google ads. Branded ads increased visibility on SERPs, while continuous expansion across non-branded campaigns introduced new users to product offerings.

To maximize campaign success, Whereoware strategically monitored acquisition channels and performance metrics to ensure the paid advertising budget stayed solely focused on bringing in new leads.

Results