Yamaha Continues Digital Transformation with New Websites and Mobile Apps
Redesigned websites for YamahaBoats.com and YamahaWaveRunners.com and two integrated mobile applications to further Yamaha’s digital transformation ambition of selling a lifestyle, not just a product.
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Yamaha continues digital transformation with new websites and mobile apps
Redesigned websites for YamahaBoats.com and YamahaWaveRunners.com and two integrated mobile applications to further Yamaha’s digital transformation ambition of selling a lifestyle, not just a product.
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Who
Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., is responsible for the sales, marketing, and distribution of Yamaha WaveRunners, and Boats in the United States.
Redesigned websites for YamahaBoats.com and YamahaWaveRunners.com and two integrated mobile applications to further Yamaha’s digital transformation ambition of selling a lifestyle, not just a product.
Built on the powerful Optimizely Digital Experience Platform (DXP), the new websites feature:
- Bold design and an elevated user experience (UX) to mimic an e-commerce experience
- Streaming video, animations, and photography to help users see themselves on the water
- Seamless integrations to maximize customer data, personalization, marketing, and interactivity
- Streamlined content to make it easy to compare different models within a series
- Downloadable specs and “Share” feature to email product pages to friends and family
- Lead generation tools and personalized dealer locator to drive dealership traffic and sales
Users customize their WaveRunner or boat (models, colors, and accessories) using a highly interactive Build and Price tool, while receiving dynamic real-time pricing and personalized special offers and incentives to create excitement and urgency.
These personalized quotes are emailed directly to the nearest Yamaha dealer to drive high quality foot traffic and enable dealers to proceed with the purchase exactly where the digital experience left off.
Website migration and AI Tools
Migrating to the optimizely Digital Experience Platform (DXP) accelerates e-commerce growth with:
Elevated digital creation, experimentation, and optimization capabilities
Content and media management
Extensive scalability
Strident security
