Website Rebrand + UX Strategy Boosts Traffic 24%
Combining 16 platforms into a powerful, UX-optimized website hub, reinforces AIGA's mission to drive impact, create community, increase revenue, and deliver value.
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Website Rebrand + UX Strategy Boosts Traffic 24%
See how AIGA and Whereoware consolidated 16 micro sites into one, powerful digital hub with branding refresh for the design community.
Check Out Our Results
Who
AIGA, the American Institute of Graphic Arts is the largest professional association of designers spanning 25,000 members and 75 unique chapters across the world.
AIGA’s digital presence was a hodgepodge of 16 different platforms (each a complicated CMS), and a disconnected visual brand.
AIGA aimed to consolidate and rebrand its digital presence into a single website to support faster content creation, higher site engagement, and stronger brand identity to better serve the AIGA community.
One Powerful Contemporary Design Hub for Contemporary Designers
AIGA’s CMS was difficult to use for staff who didn’t have a technical background, frequently taking two staff members one to three days to update content.
To give creators the intuitive, no-code system they needed (no technical experience required), we built a modular site design and template library for AIGA’s new site on Drupal, using Acquia’s Intuitive CloudPlatform.
The Comprehensive Digital Hub Solution Features:
- Custom CMS with drag-and-drop components
- Mega menu for a singular, reorganized site
- UX design and content strategy to promote brand cohesion
User Experience (UX) Wins:
Faster Content Creation
The website's template library feature enables AIGA’s content creators to quickly and easily format and publish articles, case studies, and other resources about community events on a continual basis.
Higher Site Engagement
To help users find and discover content quickly, we reorganized content by topic instead of audience and grouped these topics within a mega menu. This keeps AIGA’s wealth of information visible at-a-glance, without adding to users’ cognitive load.
Stronger Brand Identity
To improve AIGA’s UX design, we standardized a color palette and typographies; created branded digital guidelines; and applied improvements targeted through an accessibility audit.
- 24x faster content launch speeds
Internal AIGA designers can create and publish content in a fraction of the time.
- 24% increase in site traffic, 3% increase in returning visitors, 5% decrease in bounce rates
UX-optimized content translates to better search engine rankings.
