Whereoware is proud to have a majority woman workforce, particularly in the male-dominated tech industry. We’re recognizing our WOW women and their achievements in both tech and leadership and sharing their thoughtful insight for the next generation of women in the workplace.

In this edition of WOW Women in Technology, we’re chatting with Dominique Baldwin, Whereoware’s Client Partner.

What is your role at Whereoware?

As a Client Partner, I serve as a strategic partner and advocate for our clients, providing a holistic look at their individual markets, digital landscape, current trends, and next “best bets” to drive their objectives forward.

I represent our clients’ business perspectives internally, as we work through initiatives, solutions, and new opportunities. I ask “why” a LOT!

What do you enjoy most as a Client Partner?

Helping clients see beyond their immediate requests to uncover opportunities to level up their success in ways they might not have considered.

Sometimes, it's the "unsexy", but necessary, foundational initiatives that set clients up for bigger, bolder, strategic moves that later, help clients lead the charge in their spaces. It can be a really challenging case to make, but when you see the “ah ha!” moment and then the pay-off comes to fruition, it’s quite rewarding!

I advocate for what is right for my clients - and what's right isn't always the newest trend or shiny tech. My primary goal is to maintain an open, honest dialogue and help them extract value out of every initiative.

What is the greatest client challenge you have experienced and how did you overcome it?

Shifting mindsets and behaviors are the biggest challenge across clients.

Many folks in the B2B space in particular, have historically treated digital investments as one-off, siloed initiatives, with time and budget being allocated in a reactive way.

While the pandemic has been one forcing factor, we help clients see value and results from planning and engaging with a longer, continuing strategic path. That requires a lot of trust-building by guiding and fostering understanding about what that new approach looks like in action.

Next, we develop behaviors to support evolving plans informed by data and continuous discovery - where good industry instinct meets real data and market feedback.

Is there an innovative piece of technology that you or your clients simply cannot do business without?

Technology alone is not a magic solution. The magic happens when it synchronizes with expert knowledge and insight.

‍That being said, a solid foundation of good data paired with intelligence tools, like a customer data platform, come as close to automating that pairing as you’re going to get. It is a way to marry rich customer demographic and behavioral data with context around “what next” in terms of smart customer outreach and content delivery.

What is the most valuable lesson you have learned in your career?

If you are lucky, you’ll have great mentors, sponsors, and advocates along the way, and they might not always be the people you’d expect.

However, at the end of the day, nobody is as invested in your growth or best interests as deeply as you are. So, it’s critical to learn how to advocate for yourself and take action even when those things are uncomfortable.

What advice do you have for women looking to grow or succeed in the technology space?

Be curious, be persistent, be authentic, and let your work speak for itself. There are also so many great networking channels for women in tech. Don’t be afraid to put yourself out there and explore those communities.

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