We reviewed their goals, marketing performance, and the competitive landscape to pinpoint the most effective ways to increase brand visibility and generate leads while building customer loyalty.

Here’s how we made it happen:

• Customer Personas : We built detailed personas to understand vehicle preferences, pain points, and customer behaviors, giving Yamaha the insights needed to engage effectively.
• Creative Refresh : We revamped Yamaha’s creative strategy to reflect the passion behind the golf lifestyle, ensuring the campaign resonated authentically with the target audience.
• Targeted Campaigns : We crafted personalized email campaigns for new leads and existing customers, delivering a mix of vehicle tips, educational content, and region-specific offers, ensuring the messages were always on par with their interests.
• Digital Expansion : We didn’t just tee off with emails — display ads, social media campaigns, and remarketing kept Yamaha top-of-mind across all digital touchpoints.
• SEO Boost: By optimizing Yamaha’s SEO with trending keywords, we made their content easily discoverable by golf car enthusiasts searching for related information.

As part of this strategy, the Y.E.S. campaign focused on driving sales of extended warranties. Even with inventory challenges in the industry, we personalized the emails for each customer’s specific vehicle and warranty information, adding urgency as the warranty expiration date approached.