Now We're Cooking: Cuisinart Turns First-Time Buyers into Loyal Customers
How targeted email campaigns baked in brand loyalty through personalization.
CLIENT
Cuisinart, the iconic market leader in culinary appliances, professional quality cookware, and kitchen accessories.
Challenge
Cuisinart’s Air Fryer was flying off the shelves, but the challenge wasn’t just selling it once, it was keeping customers engaged long after the novelty wore off. Air fryers are often impulse buys, but how do you maintain that excitement?
They needed a way to turn first-time buyers into repeat customers and elevate the Air Fryer to a kitchen staple, not just a passing trend.
Targeted Outcomes
Drive online sales and foster brand loyalty by leveraging personalized digital marketing to engage both prospective and existing customers, aiming to boost revenue and sales directly through email campaigns.
Nurture existing Air Fryer owners to increase customer lifetime value (CLV) by promoting accessories and parts, with success reflected in higher product purchases and repeat sales driven by tailored email campaigns.
Grow Cuisinart’s prospect list and convert those prospects into loyal customers, targeting a measurable increase in email sign-ups and higher conversion rates through strategic email marketing efforts.
We created a personalized email strategy that spoke directly to each customer’s Air Fryer model.
Each email featured custom headlines and images, plus curated recipes and accessories. This wasn't just a marketing email, it was a helpful guide to enhance their Air Fryer experience.
We then introduced a promotional website pop-up to rapidly grow their email list and bolster future engagement. At the same time, we refined the welcome email to ensure a seamless, positive first experience.
IMPACT
With the right message at the right time, we turned first-time buyers into loyal fans — proving that thoughtful email marketing doesn’t just drive clicks, it builds real connection.
+547%
revenue compared to the average one-off email campaign.
+77%
of total sales from the email channel are a direct result of campaign 1
+92%
higher revenue than the non-offer email
+1,297%
increase in products purchased
+54%
increase in web email signups
The WOW Factor!
The Air Fryer campaign was praised for its creative excellence, winning three renowned awards!
Brand Experience Award (BEA)
Platinum MarCom Award
Platinum dotComm Award
Need help stirring up sales & baking in brand loyalty?
