Creative Co-Op Reimagines a Four Brands in One Website Experience
Multi-Sites increase referral revenue 33000% in first month; win Outstanding Website at the 2022 WebAwards, Innovative B2B Multi-Site at the dotCOMM Awards 2022, and a Platinum Medal at Marcom 2022 Awards.
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Creative Co-Op Reimagines a Four Brands in One Website Experience
The award-winning multi-sites increase referral revenue 33000% in first month.
Check Out Our Results
Who
Creative Co-Op is a global leader in wholesale home accessories and lifestyle products.
Creative Co-Op aimed to elevate customers’ online experience across its four brands (Creative Co-Op, Illume, Bloomingville, and newest Finch + Fennel).
Creative Co-Op teamed with long-term digital agency partner Whereoware to build four highly integrated multi-sites for their brands Creative Co-Op, Illume, Bloomingville, and Finch + Fennel on the sophisticated digital experience platform Optimizely Digital Experience Platform.
Customers can browse each website and checkout from a single, one-stop shopping cart (personalized with brand-specific incentives and business rules), ensuring a simple and seamless browsing and buying experience.
Data is shared across the multi-sites to improve artificial intelligence (AI) algorithms and personalized experiences:
- User activity data is shared for a more holistic view of the customer journey
- Optimizely Product Recommendations combines offline and online activity data to serve users more relevant product recommendations
- Optimizely Search and Navigation delivers personalized and shoppable search results.
UX/CX Enhancements Include:
- Optimized customer registration process to decrease friction and expedite approvals, enabling retailers to buy faster
- Persona-driven personalization
- Custom dashboards to access orders, pay invoices, view freight and business updates
- Robust Resource Library compiling content from catalogues, videos, blog posts, and press releases to provide retailers with inspiration and information
Website migration and AI Tools
Migrating to the optimizely Digital Experience Platform (DXP) accelerates e-commerce growth with:
Elevated digital creation, experimentation, and optimization capabilities
Content and media management
Extensive scalability
Strident security
The multi-site experience brings together all four audiences, exposing retailers to each brand and driving customer acquisition goals. The results are overwhelmingly positive to date, increasing revenue from referral traffic 33,000%, while increasing time-on-page 40%.
