Four Score: Multi-Site Strategy Sparks +33,000% in Revenue
How the power of Optimizely sparked a huge gain in referral traffic for Creative Co-Op’s four brands.
THE CLIENT
Creative Co-Op, a global leader in wholesale home accessories and lifestyle products, proudly houses multiple well-known brands like Illume, Bloomingville, and Finch + Fennel.
Challenge
As a leader in the home goods industry with multiple brands under its belt, Creative Co-Op faced a classic dilemma: how do you unify multiple diverse brands under one digital umbrella without sacrificing their unique identities? On top of that, how do you ensure that customers aren’t just visiting one brand’s site but are encouraged to explore the entire range?
This wasn’t about creating four separate digital experiences — it was about harmonizing them into one cohesive ecosystem through a multi-site strategy that maintained individuality but also encouraged cross-brand engagement. The goal was to drive both new customer acquisition and loyalty while respecting what made each brand special.
The challenge was two-fold:
Unify the online experience for four unique brands.
Differentiate each brand within a shared platform, offering a personalized, seamless shopping journey for customers.
Targeted Outcomes
Drive revenue through cross-brand engagement by integrating multiple brands into a seamless multi-site platform.
Encourage brand discovery with personalized content and product recommendations, increasing customer exposure to more products from Creative Co-Op's portfolio.
Increase customer retention by offering tailored, brand-specific incentives to nurture repeat purchases across brands.
Maximize referral traffic by utilizing shared data to attract new users to all four brands, resulting in increased site sessions and brand engagement.
The multi-site solution, built on Optimizely’s Digital Experience Platform (DXP), allowed customers to shop across brands while enjoying a unified shopping cart and personalized offers, no matter where they started.
Seamless, Unified Shopping: Customers could browse all four brands and shop from a single cart, enjoying relevant, brand-specific recommendations along the way.
Tailored Offers and Promotions: By incorporating brand-specific incentives and personalized promotions, we ensured that every customer felt understood.
AI-Powered Personalization: Data from across the brands was leveraged to deliver relevant product recommendations and enhanced search results.
Optimized User Experience: Custom dashboards, simplified registration, and a comprehensive resource library enhanced the site’s functionality for both wholesale customers and end consumers.
IMPACT
The multi-site strategy integration delivered outstanding results across all brands. More customers, higher order values, and stronger loyalty. By giving consumers a chance to explore across brands, we helped them find more of what they love.
+33k%
revenue from referral traffic
+40%
increase in time-on-page
+50%
YoY increase in Average Order Value (AOV) across all brands
+1,401%
revenue jump from referrals for Bloomingville
+45%
revenue growth for Illume YoY
The WOW Factor!
The creative approach didn’t just drive results, it earned some serious recognition.
Need to unite your brands, but keep their character?
