Our blog

By Whereoware staff on Monday, March 31, 2014 3:40 PM

Your website’s navigation can hugely impact whether your visitors have a positive or negative experience on your site and with your brand. Today, we outline the Three C’s of successful website navigation.

By Whereoware staff on Friday, February 28, 2014 5:08 PM

Most businesses achieve continuous sales growth year after year by nurturing existing relationships with customers and acquiring new customers through engagement and outreach. A robust, accurate email list is the foundation of nurture/acquisition efforts in the digital space. Today’s blog post features an email acquisition strategy that you’ve likely experienced as a consumer: the popover.

By Whereoware staff on Monday, February 03, 2014 1:10 PM

Design best practices will be debated indefinitely, but at the end of the day, the best designed website is one that site visitors can easily navigate to reach their objective, whether they are buying a product or looking for information.  Today, we take a look at single page web design, because sometimes, one page is all you need. Decide for yourself whether this design trend is a yay! Or a nay.

By Whereoware staff on Friday, December 27, 2013 1:22 PM

Although spring cleaning may be many chilly months away, we think the new year is the perfect opportunity to take an objective look at your customer engagement efforts and pinpoint areas for improvement. Like a New Year’s diet, it is less daunting to make small, incremental changes, than to overhaul your whole marketing strategy in one giant swoop. What better place to start than with your website, the virtual face of your company? Although the recommendations in today’s blog post are not ground breaking or revolutionary, they are proven, time-tested tweaks to improve your site’s performance.

By Whereoware staff on Monday, November 18, 2013 3:33 PM

The flat web design trend applauds simplicity; utilizing the sharp lines, bright colors, and bold typography popularized by minimalistic design, and shying away from fancy flourishes, gradients, drop shadows, or other artistic effects. High color contrasts, white space, and large buttons common in flat web design create a friendly user interface. Less is more! 

By Whereoware staff on Wednesday, October 23, 2013 4:06 PM

In December 2012, Pete Cashmore, founder of online news site Mashable, declared 2013 the Year of Responsive Design. What did he mean? In short, mobile was taking over. The question is, how can you deliver a seamless user experience from any device?

By Whereoware staff on Tuesday, September 24, 2013 12:44 PM

Do you struggle to improve website lead volume and quality? Today’s blog post outlines five strategies to increase quality lead capture on your website. Remember, small tweaks equal huge gains!

By Whereoware staff on Tuesday, August 20, 2013 9:46 AM

Do you divide your online presence into two distinct categories, treating your website as your online store while using your social networking sites (Facebook, Twitter, Pinterest, etc) for engagement and relationship building?

We have a new way for you to look at them. Instead of treating them separately, use each platform to boost and support each other, increasing both sales and customer engagement.

By Whereoware staff on Monday, July 08, 2013 7:52 AM

Are visitors to your website spending a lot time on product pages but not purchasing? Or perhaps your abandoned cart rate is higher than you’d like. Customers with unanswered questions could be a reason. Implementing live chat can increase customer satisfaction and decrease the cost of providing customer service without sacrificing quality.

By Whereoware staff on Monday, June 17, 2013 8:56 AM

Video has always been a powerful form of communication. In recent years online videos have seen massive growth. In fact, justtoday 89 million people in the United States are going to watch 1.2 billion online videos (Com Score).

So right about now you are probably thinking ‘great video is popular, but how does it apply to my business?’ Studies have shown that video not only helps you convert more customers to purchase, but it also makes it easier for people to find you online. Video provides visitors with an extra way of assessing the product. It allows them to see how it moves, sounds, or works and gives them the extra information they crave when purchasing online.

By Whereoware staff on Wednesday, April 24, 2013 9:10 AM

Here at Whereoware, we’ve been signing clients, releasing websites, and churning out new campaigns like it’s our job (which, technically, it is!). In fact, it’s seems like it’s been a non-stop ride since Q1 started, and here we are, already a third of the way through Q2. Before we put up any further blog posts, however, we’d like to pause to take stock of where this year has brought us so far.

By Whereoware staff on Thursday, March 21, 2013 12:45 PM

This week, we welcome a guest post from one of our Online Marketing Managers, Caitlin Kelly. Caitlin played an integral role in setting up the Popware and A Mere Truffle websites, demo environments that show in real-time how Silverpop can be used to integrate behavioral marketing directly into your website. Here, she gives you a behind the scenes look at Popware. Let’s take a closer look…

By Whereoware staff on Monday, February 25, 2013 1:31 PM

First impressions are everything, and this holds true for your website as well.  It's absolutely crucial that you not only establish a solid home page design right out of the gate, but also ensure that it is functional and follows best practices.  Your home page sets the tone for your entire website – make sure it’s a good one!

There’s a difference between your website being attractive and effective. Highlighting a search bar or making contact information readily available might seem to detract from the beauty of the site, but these features are crucial if you want your website to ‘work’ for your visitors.

Don’t worry - this doesn’t mean your site needs to be ugly! Far from it, in fact; some of the most functional and popular sites are also beautiful to look at. However, each of these sites balances form with function. Let’s take a look at MECLABS’ rules for landing page design.

By Whereoware staff on Thursday, January 31, 2013 4:39 PM

This week, we have a guest post from Whereoware’s Creative Lead + Front End Developer, Rochelle Pennington. Rochelle has been a web designer and front end developer for 5+ years, and has helped the Whereoware team design and develop more than 50 websites for our clients. Over the years, she’s picked up a few tricks of the trade, and she knows how to spot a good design when she sees it. Here, Rochelle provides a round-up of some of her favorite e-commerce websites...

By Whereoware staff on Wednesday, December 12, 2012 9:36 AM

As 2012 draws to a close, we’ve enjoyed taking a look back at some of our most read + circulated blog posts from the past year. Some are no-brainers: with more marketers setting up automated campaigns, more consumers searching sites on mobile devices, and more companies rising to meet those demands, it’s inevitable that these types of information would be widely disseminated.

However, some posts came as a surprise – one of our most read blogs was even a light-hearted interview with one of our Marketing Managers (we’re trying not to let it go to her head)!

Whatever the reason for the traffic, we’re grateful to each + every one of our readers for keeping us excited about these topics, and for inspiring us to continue writing into the New Year and beyond. Here’s a round-up of our top 5 blog posts from 2012 - hopefully you’ll enjoy the re-read as much as we did!

By Whereoware staff on Thursday, November 08, 2012 8:57 AM

A few weeks ago, we optimized page headlines using insights gleaned from MarketingSherpa’s B2B Summit 2012 (for a refresher, see Web tip: easy changes to optimize your landing pages – part I). Now, it’s time to take it one step further. Let’s jump straight into the next bits of content: the top few inches of your page.

Just like the preview frame of an email, the uppermost part of a page is the first thing your visitors will see, and often the only thing that will convince them to stay. Optimizing this part properly could mean the difference between a conversion and a bounce.

By Whereoware staff on Tuesday, September 11, 2012 4:10 PM

Some of us here at Whereoware recently had the good fortune to attend MarketingSherpa’s B2B Summit 2012. At this conference, MarketingSherpa put out a great checklist meant to help marketers optimize their landing pages. Over the course of a few blog posts, we’ll be enacting some of these recommendations on our own site, revamping the Whereoware “Contact Us” landing page – and we’ll walk you through it every step of the way. In the end, we’ll share the results of what we’ve learned; feel free to do the same!

By Whereoware staff on Wednesday, August 29, 2012 8:16 AM

Consumers get excited as movies cycle in and out of theaters, new items are added to restaurant menus, and the latest generations of gadgets premiere. All of these things spur excitement by providing something new for consumer consumption.

This ‘excitement’ can be translated right to your website. In fact, SEOmoz shares that some SEO practices recommend adding between 20-30% new pages to your site each year, in an effort to maintain ‘freshness’. Need more of an excuse? These three factors should encourage you to switch up your web pages...

By Whereoware staff on Friday, July 27, 2012 4:45 PM

Site visitors come across dead pages all of the time, either by following a broken link or typing in the wrong address. The situation, while not ideal, is common enough. What really matters is what you do with it once it occurs. Should you leave your visitors hanging with a one-size-fits-all error message? Absolutely not! How you choose to handle lost customers maybe the perfect time for you to shine.

By Whereoware staff on Thursday, June 28, 2012 8:17 AM

People navigate the web in different ways. Some may be accustomed to typing out the full URL of a desired site, while others may navigate entirely via Google at this point. Similarly, on websites, some people may be more comfortable using drop-down menus; others may scan sidebars for clues as to where their desired products are located. Still others are drawn automatically to the search bar, no matter where it’s located.

Customers are going to come to your website in many different mindsets, from many different angles, and it’s important that you’re ready to direct them regardless. One way to do this is to ensure you have multiple access points to important areas of your website.

By Whereoware staff on Thursday, May 31, 2012 9:54 AM

We recently took stock of a number of our Gift and Home B2B clients. Along the lines of the Dow Jones Index, the E-com Brief provides a benchmark for overall online activity in the Gift and Home industry. Take a look and see what we found!

By Whereoware staff on Thursday, March 29, 2012 8:48 AM

Consumers love tablets – that fact is well understood. The release of the new iPad a few weeks back broke sales records and launched waiting lists right from the get-go. We know consumers are both using and converting on tablets.

But what about users on the B2B side of things? As many predicted, there has been rapid adoption of tablets in the workplace itself. A 2012 AT&T survey found that two-thirds (67%) of small businesses surveyed use tablet computers, up from 57% in 2011. B2B tablet use isn’t just confined to in-office activities, however. These companies are also bringing tablets into their sales process.

By Whereoware staff on Monday, February 27, 2012 12:06 PM

When ‘mobile’ first appeared on the scene, the concept was limited mainly to phones, so many still think of mobile sites in terms of smartphone browsers. However, with the debut of the iPad and other tablets, ‘mobile’ quickly began to encompass tablet browsers as well.

To be fair, both tablets and smartphones are mobile – they unhook the tethers and let you take ‘computing’ away from computers. But there are some key differences that designers need to keep in mind.

By Whereoware staff on Wednesday, February 01, 2012 1:54 PM

 By now, it should be a well-established practice to design for mobile. We’ve said before that mobile web traffic is growing at an alarming rate – almost 160% in 2010! But is all mobile the same? Or do you need to pay a bit more attention to tablet shoppers?

By Whereoware staff on Thursday, December 22, 2011 4:00 PM

Even with highly organized categories and an easy-to-understand nav bar, customers may still have trouble finding products on your site. Help shoppers find what they want with internal site search…


In 2010, 90% of companies said that search was the number one means of navigation on their site and that 82% of visitors use site search to find the information they need (Google Enterprise, 2010). Perhaps the most telling testament to the importance of search, however, is the fact that 80% of visitors will abandon a site if search functionality is poor. Transform your site abandonment rates by creating an intuitive site search.

By Whereoware staff on Thursday, December 08, 2011 3:16 PM

Right now, you’re reading a company blog. It may even be the thing that brought you to this site. If that’s the case, our blog has done its job. Is your blog doing its job?

If you don’t currently have a blog, you’re not alone. Only 22% of Fortune 500 companies have a public-facing blog. However, 86% of Inc. 500 companies now say they consider blogging to be a successful social media marketing tactic.

By Whereoware staff on Wednesday, November 23, 2011 1:51 PM

Alt-tags can be a huge boost to SEO, but before you decide whether or not to put them on your site, you first must understand what they are and why they’re beneficial.

What are they?

An alt-tag (or “alt text”) is exactly what it sounds like – a tag entered into HTML that denotes the “alternative” text that should appear if the element in question doesn’t render properly. These elements include both images and videos. While not as visually pleasing as an actual image, alt-tags ensure that the meaning behind your picture isn’t completely lost.

By Whereoware staff on Monday, October 24, 2011 12:14 PM

Were you one of the many children who saved cereal box tops, hoping to mail them in for a “free” prize? Those free prizes never came free, though; you (or your parents) had to spend money on the cereal in the first place, then include $X shipping/handling…eventually, the costs added up to the point where you were essentially paying the original cost or possibly more than the value of the prize itself. But that’s not what you – or today’s modern consumer – saw. What grabbed your attention then, as now, was the concept of “free”.

By Whereoware staff on Tuesday, September 27, 2011 4:27 PM

So you’ve gotten visitors to your site, through email marketing or SEO! Great job. But getting them there is only half of the battle- this is an ecommerce site, so the next step is to entice your customers to purchase.

A common complaint from customers of brick-and-mortar stores is that the cash registers are “too hard to find”. In those stores, however, there are at least salespeople to ask for directions or assistance! On the internet, customers are pretty much on their own, so it’s important to make the ‘cash registers’ (Shopping Cart/Checkout) as accessible as possible.

By Whereoware staff on Tuesday, September 13, 2011 2:11 PM

When the Google search empire first began, they would just list out all the sites relevant to your search, with a small description of each page under the title. This fueled the development of SEO best practices, including that meta titles and descriptions not only accurately describe the features of a site but also that they do so succinctly, or risk being cut off mid-way (somewhere in the neighborhood of 150 characters for meta descriptions). Then as Google got smarter (as if that was possible), they listed 2-4 popular pages for the top ranking site directly under the site’s home page. These sitelinks meant that you could conveniently access pages within the site right from the search results, rather than clicking through the site to find the page you wanted.


By Whereoware staff on Wednesday, August 17, 2011 2:10 PM

 In the last post we talked about the benefits of adding customer reviews to your website, or opening the floor to customers on your various social media platforms. Open discussion can be a great thing; however, allowing for open commentary means just that – you’re allowing customers to speak openly, regardless of whether or not you like their opinion. You can hope for the best (“[X] product never leaves my side!” “I can’t live without my [X]!”), but as the adage goes, you must always be prepared for the worst.

By Whereoware staff on Friday, August 05, 2011 8:52 AM

 Take a moment to think about why customers come to your ecommerce site. Not HOW they get there (search engine, email, direct traffic…), but what their purpose is in doing so. Are they looking to buy something? Do they want further information on a product before they purchase? Often, it’s a combination of these two goals. And you should be able to meet them both - you (naturally) have the product for sale and copy describing the item. But for many people, that information may not be enough.

By Whereoware staff on Tuesday, July 12, 2011 10:13 AM

 Your customers are not a nameless, faceless mass, and it’s important to treat them as individuals. Online marketing presents a unique advantage to webmasters: based on the specific ad that directed them to your website, you have an idea of what they’re looking for even before they arrive. But to take advantage of this, you need to make sure you’re showing these customers the information they want without making them jump through hoops. This is where landing pages come in.

Many sites direct every customer to the same page, often times the home page. But this doesn’t make sense! If the customer has discovered your site in the first place by searching for “boys’ clothes,” there is little advantage in making them wade through shoes, ties, and princess dresses before they get to the item they want. It’s sad but true: the longer you make them search, the greater the chance that you’ll lose that sale.

By Whereoware staff on Thursday, June 02, 2011 3:34 PM

Images are flashy and certainly attractive. It’s rare to find a website nowadays that doesn’t use them to showcase merchandise. However, there is a very real risk that comes with relying too heavily on images when designing your website – in terms of search engine optimization, you’re essentially shooting yourself in the foot. After all, search engine spiders index based on text alone, and as someone once said, “spiders still can't appreciate art.” As attractive as your carefully designed images may be, any text you’ve placed “on” them will be unreadable to spiders. 

By Whereoware staff on Friday, May 27, 2011 3:16 PM

Industry best practices recommend focusing each page on a single keyword, rather than trying to optimize for several at once. This helps with search engine optimization (SEO) and makes it easy for consumers to find targeted information.

By Whereoware staff on Tuesday, April 05, 2011 2:25 PM

Imagine going to a grocery store and being forced to sign up for the chain’s Super Saver Card before you purchase your items. Don’t want to give your personal information? Too bad. You’ll have to find another retailer.

This scenario seems laughable in a brick-and-mortar store; however, it happens on e-commerce websites every day. By requiring customers to register accounts and login each time they want to make a purchase, many websites ignore key human characteristics: impatience and cautiousness. One of the biggest issues with requiring a password for checkout is that it invites a moment of pause, bringing with it the inevitable questions:

By Whereoware staff on Friday, March 25, 2011 12:18 PM

It seems almost everyone has Facebook and Twitter links on their website these days, but how effective are they? If you only have a pretty little icon in the bottom corner of your website, you probably aren’t directing as much traffic to your social network profile as you think you are.

Users are humans after all, so while they respond well to visual objects, they process language commands even better. Try wording your social links with actionable terms like this, “Follow ABC Inc. on Twitter.” Get even more click-throughs with something like this, “You should follow ABC Inc. on Twitter now!” You’ll be surprised to see how many more followers, or fans, you collect!