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By Whereoware staff on Thursday, March 29, 2012 8:48 AM

Consumers love tablets – that fact is well understood. The release of the new iPad a few weeks back broke sales records and launched waiting lists right from the get-go. We know consumers are both using and converting on tablets.

But what about users on the B2B side of things? As many predicted, there has been rapid adoption of tablets in the workplace itself. A 2012 AT&T survey found that two-thirds (67%) of small businesses surveyed use tablet computers, up from 57% in 2011. B2B tablet use isn’t just confined to in-office activities, however. These companies are also bringing tablets into their sales process.

By Whereoware staff on Monday, March 26, 2012 9:47 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For March, we're pleased to introduce Mike Hoffman, our Sales & Business Development Manager!

By Whereoware staff on Friday, March 16, 2012 3:41 PM

Have you ever seen an animated GIF used in an email campaign? It’s quite possible that you haven’t; most companies use them sparingly, and with good reason. While animation can help your email pop – movement both attracts the eye and allows you to showcase more in one space (and above the fold!) – animated GIFs can raise some problems when incorporated into email campaigns.

So, how can you ensure that your animated GIFs are up to snuff?

By Whereoware staff on Monday, March 12, 2012 1:00 PM

A few weeks ago, we wrote about hidden gems in the new version of Google Analytics. One of the most valuable of these is the new “Real Time Reporting” option, which is still in beta, but is so feature-rich that it deserves its own separate blog post. So, without further ado, let’s explore.